The Devil Who Sells You Prada
Interesting interview with Dana Thomas about her book, "How Luxury Lost its Luster".
I think the ultimate effect of this is that the true cognoscenti will be abandoning Prada etc. and buying their goods from little hole-in-the-wall companies that still make stuff by hand. When the luxury brand name is so diluted that it's become a mass brand without a luxury cachet, the people who can afford well-made stuff will spend the money for something that nobody else has -- a really hand-made leather satchel or hand-sewn suit.
I think the ultimate effect of this is that the true cognoscenti will be abandoning Prada etc. and buying their goods from little hole-in-the-wall companies that still make stuff by hand. When the luxury brand name is so diluted that it's become a mass brand without a luxury cachet, the people who can afford well-made stuff will spend the money for something that nobody else has -- a really hand-made leather satchel or hand-sewn suit.
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